Storytelling allows you to lead prospects through a sales process mirroring their own psychological experience. They’re not just buying from you; they’re making the decision to buy into their own potential.
Storytelling allows you to lead prospects through a sales process mirroring their own psychological experience. They’re not just buying from you; they’re making the decision to buy into their own potential.
On the cultural importance of superheroes and why their mythology is essential to our personal development.