Storytelling allows you to lead prospects through a sales process mirroring their own psychological experience. They’re not just buying from you; they’re making the decision to buy into their own potential.

Content is always a challenge, but this exercise to overcome writer’s block helps get you out of your own way and back to work putting words on the page.

Great editing goes beyond removing the unessential. This is the easiest editing strategy to make your writing stronger, better, and more impactful.

It’s better to struggle to produce truly great art than to put more bullshit out into the world.

Making a NOT to-do list will increase your productivity by decreasing the time you waste on just about everything else.