Storytelling allows you to lead prospects through a sales process mirroring their own psychological experience. They’re not just buying from you; they’re making the decision to buy into their own potential.

Content is always a challenge, but this exercise to overcome writer’s block helps get you out of your own way and back to work putting words on the page.

Your prospective clients are more interested in how you’ll connect with them than they are your methods for helping them.

Everyone has something that they’re a complete dick about. Here’s why that’s ultimately an indicator of success.

Good lord if I have to keep writing about fitness I’m gonna stab myself in the eye.