Super Secret Storytelling Workshop
Long before there was marketing or advertising, long before there was copywriting or funnel hacking, there were stories.
Long before the were products to sell or places to sell them, we sold larger, grander things.
We sold ideas. We sold religions. We sold philosophies.
And we sold them all with the same six words: let me tell you a story.
From that time to this, technology and commerce have changed—but people haven’t. Not at our core. Not where it matters.
Stories are still how we learn. They make up the basis for how we view the society in which we live, and the world in which it exists. Stories form the foundation for both culture and cultural understanding.
And the same framework that governs stories is at work in the human psyche: it’s how we process change. It’s how we process emotion. It’s how we break down, synthesize, and incorporate our experiences, from the highs of our major success to the lowest lows of failure, trauma, and grief.
We are experiencing the story of our own lives every minute…
…and that story follows a pattern. A cycle. A model.
Whether we’re talking about Dorothy Gale, Luke Skywalker, or Harry Potter, all of these characters go through similar journeys: the Hero’s Journey.
All these stories exist in this format because this is how humans have passed down knowledge from generation to generation in our oral and written traditions. It’s how we’ve evolved to absorb information, our preferred method of input. That’s why stories like Harry Potter and Star Wars have the power and influence they do, because they inspire and teach through Story.
If we, as content creators can cultivate the power of storytelling, we can enthrall, entertain, teach our audience with grace. Your ability to tell stories will define how effectively you get your messages across.
And today, you’re being invited to learn the ins and outs of storytelling from a lifelong devotee of the craft.
This is a private page, so we’ll skip the introductions.
You’re here before you’ve been referred by my good friend Sean Kemp, and because of that, you’re getting a discounted invitation of one of a few storytelling workshops I’m leading early in 2020.
Held as part of content creation for my new book, Narrative, and my upcoming course Once Upon a Sale, this is a soup-to-nuts immersive workshop covering…well, everything relevant to storytelling.
Over the course of a day, you’ll learn everything you need to know to for a radical understanding of how to develop and tell powerful stories, including:
- a sociohistorical overview of the role of stories in culture (focusing on the works of Joseph Campbell and Vladimir Propp)
- insight into how we psychologically interact with, learn from, and are affected by stories (featuring aspects of the works of Carl Jung, specifically with regard to archetypes)
- structure (focusing on my 5-step model for powerful stories)
- pacing (how much time to spend in each stage, depending on a variety of factors)
- customization and self-editing (which pieces to include or remove, depending on the audience)
- a step-by-step breakdown of how to apply to your specific stories
Going deeper into the day, the impact of stories is divided into three primary units:
All told, you’ll learn my comprehensive process of how to create, customize, and tell a great story, both in written and oral format.
Throughout the day, you’ll develop an intimate understanding of the impact of an individual story, as well as where and how that story fits into your individual and brand narratives.
I could write more copy, but you’ve watched a whole video, and you know the power of stories.
This is the glue of the universe, and I’d love to help you discover how impactful it can be firsthand.
So, let’s get you on board.