Super Secret Storytelling Workshop

Long before there was marketing or advertising, long before there was copywriting or funnel hacking, there were stories.

Long before the were products to sell or places to sell them, we sold larger, grander things.

We sold ideas. We sold religions. We sold philosophies.

And we sold them all with the same six words: let me tell you a story.

From that time to this, technology and commerce have changed—but people haven’t. Not at our core. Not where it matters.

Stories are still how we learn. They make up the basis for how we view the society in which we live, and the world in which it exists. Stories form the foundation for both culture and cultural understanding.

And the same framework that governs stories is at work in the human psyche: it’s how we process change. It’s how we process emotion. It’s how we break down, synthesize, and incorporate our experiences, from the highs of our major success to the lowest lows of failure, trauma, and grief.

We are experiencing the story of our own lives every minute…

…and that story follows a pattern. A cycle. A model.

Whether we’re talking about Dorothy Gale, Luke Skywalker, or Harry Potter, all of these characters go through similar journeys: the Hero’s Journey.

All these stories exist in this format because this is how humans have passed down knowledge from generation to generation in our oral and written traditions. It’s how we’ve evolved to absorb information, our preferred method of input. That’s why stories like Harry Potter and Star Wars have the power and influence they do, because they inspire and teach through Story.

If we, as content creators can cultivate the power of storytelling, we can enthrall, entertain, teach our audience with grace. Your ability to tell stories will define how effectively you get your messages across.

And today, you’re being invited to learn the ins and outs of storytelling from a lifelong devotee of the craft.

This is a private page, so we’ll skip the introductions.

You’re here before you’ve been referred by my good friend Sean Kemp, and because of that, you’re getting a discounted invitation of one of a few storytelling workshops I’m leading early in 2020.

Held as part of content creation for my new book, Narrative, and my upcoming course Once Upon a Sale, this is a soup-to-nuts immersive workshop covering…well, everything relevant to storytelling.

Over the course of a day, you’ll learn everything you need to know to for a radical understanding of how to develop and tell powerful stories, including:

    • a sociohistorical overview of the role of stories in culture (focusing on the works of Joseph Campbell and Vladimir Propp)
    • insight into how we psychologically interact with, learn from, and are affected by stories (featuring aspects of the works of Carl Jung, specifically with regard to archetypes)
    • structure (focusing on my 5-step model for powerful stories)
    • pacing (how much time to spend in each stage, depending on a variety of factors)
    • customization and self-editing (which pieces to include or remove, depending on the audience)
    • a step-by-step breakdown of how to apply to your specific stories

Going deeper into the day, the impact of stories is divided into three primary units:

Core, Content, and Community:
Core focuses on the more structural aspects of writing, specifically using stories to teach something. Content is about content ideation and presentation, and the basics of creating a content narrative. All wrapped up in how to leverage these to build community/engagement. This unit is, in a real sense, personal branding through storytelling.
Craft & Conversion:
All service providers—be they coaches, contractors, or influencers—, need to strive to write stand-out impact. Rather than getting in the weeds with mechanics, this unit focuses on expression through Story. With regard to copy, we’re not teaching anyone to surpass Dan Kennedy in a day, but you’ll leave understanding how to bridge craft and copy,  using your voice and unique perspective to make your copy stand out.
Voice & Vulnerability:
Finally, we touch on how to really dive into the deep end. There are exercises to become more comfortable sharing the scary stuff. I cover strategies for structuring content to walk readers down the path of accepting more and more “off-topic” content, which also includes creating and employing a scale of escalating vulnerability, which helps erode the resistance over time. These are the stories that bind people to you for life.

All told, you’ll learn my comprehensive process of how to create, customize, and tell a great story, both in written and oral format.

Throughout the day, you’ll develop an intimate understanding of the impact of an individual story, as well as where and how that story fits into your individual and brand narratives.

I could write more copy, but you’ve watched a whole video, and you know the power of stories. 

This is the glue of the universe, and I’d love to help you discover how impactful it can be firsthand.

So, let’s get you on board.

Details of Note

Workshop Dates + Locations

  • New York City – Saturday, January 11, 2020
  • Los Angeles – Friday, January 24, 2020

Availability for Attendance

Each workshop is limited to 7 people. Seven dwarves, seven deadly sins, seven minutes in heaven, seven pack abs. Seven’s the magic number.

Investment, Savings, and Bonus

Standard pricing for my Storytelling Masterclass is $3000. Coming in through the esteemed Mr. Kemp, you’re getting an automatic discount of $500-1000.

The first 3 people to register for each workshop are getting in for $2k. Everyone after gets in for $2500.

AND, as a bonus, all attendees get lifetime access to Once Upon a Sale, delivered during its release.

Register Here for the workshop